WHY CAMPAIGN MATRIX
Demographic+ Targeting
The basic term, "targeting" (or geotargeting) means different things to different people even in the advertising arena, and unfortunately depending on who you speak with it the terminology can often cause confusion.
Supercharge your campaign with precision audience {voter} targeting.
Precision Audience Voter Targeting
The purpose of precision targeting is to get the right content seen by the right people. You want to get your content messages, ads in front of the right people, those likely to want to engage with it, and hopefully, who are the most likely to vote or do something else that’s commercially valuable to your campaign in response to that advertisement. This is why precision targeting is important.
Precision audience {voter} targeting does not use social media platforms for targeting.
Precision audience {voter} targeting does not use social media platforms for targeting.
The availability of voter data allows for precision targeting, which can be used to reach voters who are most likely to be interested in a particular candidate or issue. This can be done by targeting voters based on their age, location, gender, voting history, relationship, languages, education, work, hobbies, and interests. For example, a candidate could target voters who live in a particular city or state, or who have shown interest in a particular issue.
Precision targeting is a powerful tool that can help candidates reach the voters they need to win. By understanding the data available, candidates can create targeted messages that are more likely to resonate with voters.
Campaign Matrix has the largest database of its kind in the United States, with 229+ million registered voter records. These records have been appended with hundreds of attributes not normally found in data from state and local sources, including 195+ million with IP addresses (and mobile IDs), the primary method to deliver digital ads precisely to a targeted voter. This makes it an invaluable resource for political campaigns and businesses that want to reach their target audiences effectively.
Getting started with precision voter targeting
There are three (3) options for precision voter targeting:
- YOUR DATA LIST - If you have a list of voters that you would like to use as part of your digital advertising project, we can use that list. All we need is their address (street, apartment number (if applicable), city, state, and zip code). P.O. boxes are not accepted. Send your list to john@campaignmatrix.com along with your name and phone number. We'll analyze your information and inform you of how many people we can reach digitally (usually around 95%).
- OUR DATABASE - If you do not have a list of voters, we can use our database of over 229+ million records. Our basic voter database has been appended with hundreds of additional data attributes about each voter, which can be used to target voters based on their interests, demographics, and other factors.
- COMBINED LIST (yours and ours) - If you have a list of voters that you would like to use as part of your digital advertising project, and you would also like to use selected records from our massive database, we can combine the two lists. This will allow you to target voters who are most likely to be interested in your message.
Using Our Database
To use the records from our massive database in your digital advertising project, click on the link below and make a note of the attributes you feel are important in reaching voters. Then call our Tampa, FL office at (813) 527-0711. They will analyze your request and indicate how many records are in the database that match your identified attributes. At Campaign Matrix, you only pay for the records you use, not the entire database. Let us know if you have other requests or questions. Available Data Attributes (click here to view)
| INDIVIDUAL - Registration Status (Active vs. Inactive) - First Name - Middle Name - Last Name - Name Suffix - Birthdate - Official Reg Date - Calculated Reg Date - Age - Ethnic Description - Broad Ethnic Groupings - State Voter ID - County Voter ID - Party Identification - Gender - Military Status (Active) - Marital Status - Veteran - Gun Owner - Concealed Weapons Permit - Occupation Industry - Occupation - Business Owner - Median Education Years - Absentee Types - Net Worth - Absentee - Likely Religion - Hispanic Country of Origin DONOR INFO - FEC Total Donations Amount - FEC Total Donations Range - FEC Last Donation Date - FEC Donors Avg Donation - FEC Avg Donation Range - FEC Donors Primary Recipient - Religious Contributor - Political Contributor - Donates Environment Causes - Donates To Charity - Donates to Animal Welfare - Donates to Arts and Culture - Donates to Children's Causes - Donates to - Healthcare - Donates to International Aid - Donates to Wildlife Orgs - Donates to Conservatives - Donates to Liberals - Donates to Local Community - Donates to Veterans Causes CONSUMER - Upscale Buyer - Upscale Male Buyer - Upscale Female Buyer - Estimated Home Value - Home Purchase Date - Home Purchase Price - Land Value - Home Owner/Renter - Property Type - Dwelling Type - Likely Union Member - Home Office - Neighborhood Lifestyle - Income Education - Investor - Horse Owner - Cat Owner - Dog Owner - Other Pet Owner | HOBBIES - Interest in Automotive - Interest in Military History - Interest in Religion - Interest in Science Space - Interest in Education Online - Interest in Electronic Gaming - Interest in Theater - Interest in the Arts - Interest in Musical Instruments - Interest in Home Repair - Interest in Auto Work - Interest in Sewing Knitting - Interest in Woodworking - Interest in Tennis - Interest in Golf - Interest in Photography - Interest in Aviation - Interest in House Plants - Interest in Crafts - Interest in Gardening - Interest in Photography Video - Interest in Smoking - Interest in Home Furnishings - Interest in Home Improvement - Interest in Food/Wines - Interest in Cooking General - Interest in Cooking Gourmet - Interest in Foods Natural - Interest in Board Games - Interest in Gaming Casino - Interest in Lottery - Interest in Travel Domestic - Interest in Travel International - Interest in Travel Cruise - Interest in Exercise Health - Interest in Running/Jogging - Interest in Exercise Walking - Interest in Exercise Aerobic - Interest in Auto Racing - Interest in Spectator Sports - Interest in Football - Interest in Baseball - Interest in Basketball - Interest in Hockey - Interest in Soccer - Interest in Snow Skiing - Interest in Motorcycling - Interest in NASCAR - Interest in Boating/Sailing - Interest in Scuba Diving - Interest in Sports Leisure - Interest in Hunting - Interest in Fishing - Interest in Shooting CREDIT CARD & SCORES - Amex Gold or Platinum Card - Credit Range - Credit Score - Discover Credit Card - Discover Gold or Premium Card - Gold or Premium Gas Credit Card - Household Number Lines of Credit - Number of Generations in Household - Mastercard Gold or Premium CC - Newly Issued Credit Cards - Other Credit Card - Presence of Bankcard - Presence of Credit Cards - Presence of Gas or Dept. Store CCs - Presence of Gold or Platinum CC - Presence of Premium Credit Cards - Presence of Upscale Retail CC - Travel Entertainment Credit Card - Visa Gold or Premium Credit Card - Visa Regular Credit Card | HOUSEHOLD INFO - Buyer of Antiques - Buyer of Art - General Collector - Stamps Collector - Coins Collector - Arts Collector - Antiques Collector - Avid Collector - Sports Collector - Military Collector - Interest in Current Affairs/Politics - General Reading - Religious Reading - Science Fiction Reading - Magazines Reading - Audio Book Reading - Book Buyer - Family Magazine - Female Oriented Magazine - Religious Magazine - Gardening Magazine - Culinary Interest Magazine - Health Fitness Magazine - Do It Yourself Magazine - Financial Magazine VOTER HISTORY Complex Elections Returns Primary Ballot Returns Early Voting General Elections Primary Elections Local Elections Special Elections Vote Frequency CONTACT INFO - Landline Telephone Number - Telephone Cell Flag - Telephone Confidence Code - Emails (additional cost) - Mailing Address - Mailing Extra Address - Mailing City - Mailing State - Mailing Zip Code - Mailing ZipPlus4 BOUNDRIES - NEW Congressional Districts - OLD Congressional Districts - NEW State Senate Districts - OLD State Senate Districts - NEW State House Districts - OLD State House Districts - Counties - FIPS - Precinct/Voting Districts - Cities - City Council Districts - Commissioner District - Hamlet/Community Areas - Towns - Unified School Districts - Public Utility Districts - School Districts - Judicial Districts - Cable Zones (NCC) - Nielsen DMA Zones MODELED BEHAVIOR - Political Leanings - Issue Preferences - Read Mail - On Social Media - Rideshare Users - TV Viewer or Cord Cutter | VEHICLE RECORDS - Auto owner - Motorcycle owner - RV owner - Classic car owner - Owner first name - Owner last name - Street address - City - State - Zip code - Phone - Model year - Make - Model - 17 digit VIN - Credit scores - Black Book values - Kelley Blue Book values - auto recalls |
Data Dictionary Details (click here to view)
| INDIVIDUAL - Registration Status (Active vs. Inactive) - First Name - Middle Name - Last Name - Name Suffix - Birthdate - Official Reg Date - Calculated Reg Date - Age - Ethnic Description - Broad Ethnic Groupings - State Voter ID - County Voter ID - Party Identification - Gender - Military Status (Active) - Marital Status - Veteran - Gun Owner - Concealed Weapons Permit - Occupation Industry - Occupation - Business Owner - Median Education Years - Absentee Types - Net Worth - Absentee - Likely Religion - Hispanic Country of Origin DONOR INFO - FEC Total Donations Amount - FEC Total Donations Range - FEC Last Donation Date - FEC Donors Avg Donation - FEC Avg Donation Range - FEC Donors Primary Recipient - Religious Contributor - Political Contributor - Donates Environment Causes - Donates To Charity - Donates to Animal Welfare - Donates to Arts and Culture - Donates to Children's Causes - Donates to - Healthcare - Donates to International Aid - Donates to Wildlife Orgs - Donates to Conservatives - Donates to Liberals - Donates to Local Community - Donates to Veterans Causes CONSUMER - Upscale Buyer - Upscale Male Buyer - Upscale Female Buyer - Estimated Home Value - Home Purchase Date - Home Purchase Price - Land Value - Home Owner/Renter - Property Type - Dwelling Type - Likely Union Member - Home Office - Neighborhood Lifestyle - Income Education - Investor - Horse Owner - Cat Owner - Dog Owner - Other Pet Owner HOBBIES - Interest in Automotive - Interest in Military History - Interest in Religion - Interest in Science Space - Interest in Education Online - Interest in Electronic Gaming - Interest in Theater - Interest in the Arts - Interest in Musical Instruments - Interest in Home Repair - Interest in Auto Work - Interest in Sewing Knitting - Interest in Woodworking - Interest in Tennis - Interest in Golf - Interest in Photography - Interest in Aviation - Interest in House Plants - Interest in Crafts - Interest in Gardening - Interest in Photography Video - Interest in Smoking - Interest in Home Furnishings - Interest in Home Improvement - Interest in Food/Wines - Interest in Cooking General - Interest in Cooking Gourmet - Interest in Foods Natural - Interest in Board Games - Interest in Gaming Casino - Interest in Lottery - Interest in Travel Domestic - Interest in Travel International - Interest in Travel Cruise - Interest in Exercise Health - Interest in Running/Jogging - Interest in Exercise Walking - Interest in Exercise Aerobic - Interest in Auto Racing - Interest in Spectator Sports - Interest in Football - Interest in Baseball - Interest in Basketball - Interest in Hockey - Interest in Soccer - Interest in Snow Skiing - Interest in Motorcycling - Interest in NASCAR - Interest in Boating/Sailing - Interest in Scuba Diving - Interest in Sports Leisure - Interest in Hunting - Interest in Fishing - Interest in Shooting CREDIT CARD & SCORES - Amex Gold or Platinum Card - Credit Range - Credit Score - Discover Credit Card - Discover Gold or Premium Card - Gold or Premium Gas Credit Card - Household Number Lines of Credit - Number of Generations in Household - Mastercard Gold or Premium CC - Newly Issued Credit Cards - Other Credit Card - Presence of Bankcard - Presence of Credit Cards - Presence of Gas or Dept. Store CCs - Presence of Gold or Platinum CC - Presence of Premium Credit Cards - Presence of Upscale Retail CC - Travel Entertainment Credit Card - Visa Gold or Premium Credit Card - Visa Regular Credit Card HOUSEHOLD INFO - Buyer of Antiques - Buyer of Art - General Collector - Stamps Collector - Coins Collector - Arts Collector - Antiques Collector - Avid Collector - Sports Collector - Military Collector - Interest in Current Affairs/Politics - General Reading - Religious Reading - Science Fiction Reading - Magazines Reading - Audio Book Reading - Book Buyer - Family Magazine - Female Oriented Magazine - Religious Magazine - Gardening Magazine - Culinary Interest Magazine - Health Fitness Magazine - Do It Yourself Magazine - Financial Magazine VOTER HISTORY Complex Elections Returns Primary Ballot Returns Early Voting General Elections Primary Elections Local Elections Special Elections Vote Frequency CONTACT INFO - Landline Telephone Number - Telephone Cell Flag - Telephone Confidence Code - Emails (additional cost) - Mailing Address - Mailing Extra Address - Mailing City - Mailing State - Mailing Zip Code - Mailing ZipPlus4 BOUNDRIES - NEW Congressional Districts - OLD Congressional Districts - NEW State Senate Districts - OLD State Senate Districts - NEW State House Districts - OLD State House Districts - Counties - FIPS - Precinct/Voting Districts - Cities - City Council Districts - Commissioner District - Hamlet/Community Areas - Towns - Unified School Districts - Public Utility Districts - School Districts - Judicial Districts - Cable Zones (NCC) - Nielsen DMA Zones MODELED BEHAVIOR - Political Leanings - Issue Preferences - Read Mail - On Social Media - Rideshare Users - TV Viewer or Cord Cutter VEHICLE RECORDS - Auto owner - Motorcycle owner - RV owner - Classic car owner - Owner first name - Owner last name - Street address - City - State - Zip code - Phone - Model year - Make - Model - 17 digit VIN - Credit scores - Black Book values - Kelley Blue Book values - auto recalls |
Talk to a real expert...
To speak with our in-house demographic targeting expert about your ad campaign needs, call our Tampa office and ask for John. He has 20 years of experience in audience targeting.
Compliance
As a national data and services company, Campaign Matrix takes privacy and data security seriously. We believe that everyone’s personal data should be handled responsibly.
