Good marketing of any kind, traditional or digital, has a target audience, a solid idea of goals and objectives, and so forth. But building a digital-driven advertising campaign for the first time can be daunting..... Just keep in mind the ABCs: audience, budget, and creative. 

First, find your ideal consumer and create a custom audience from first-party data, third-party data, or a blend of both. 

Decide on your campaign goals and objectives, which will help you figure out the campaign budget. You can usually determine your goals by aligning them with business key performance indicators. 

Then build your creative assets and layer them into the campaign.

Over the years we've seen an unbelievable high number of digital-driven ad campaigns that completely missed the mark because management ignored the ABCs, resulting in costly mistakes.