Over the years we've observed an unbelievably high number of digital-driven ad campaigns that completely missed their intended mark resulting in costly errors.   

Just about every one of the errors can be classified into one of four categories: a) unrealistic budget vs. reach goals, b) poor creative design, c) lacking precision targeting, or d) terrible execution.

At the end of the day accurate, measurable, and cost effective ad campaigns really matter.

Literally thousands of digital advertisement impressions are delivered each day with errors that range from incorrect audience targeting, to images that when reduced are not legible, or color pallets when the lettering is difficult to read.  One major mistake that is often overlooked is not setting the ad frequency (the number of times an ad will be seen by each targeted individual). Note: the examples seen below are NOT clients.

Following are three (3) real banner ad examples that were delivered to the screen of our research associate whose first language preference is neither Spanish or Chinese... Again, wasted client ad spend because the delivery end could not precisely target the correct audience. This is most often the case when using a social media platform for audience targeting and placement; they select the target audience, not you.

The following real banner ad example is extremely misleading. 

Many of the above examples can be found across the Internet.  How many have flaws is anybody's guess, as no statistics are available (or tracked). If you see an advertisement the looks perfectly fine, a competitor may also be a viable advertising target.

An attention to detail will almost completely erase digital ad campaign errors.