WHY CAMPAIGN MATRIX
MOBILE DEVICE CONNECTIVITY
Campaign Matrix has been helping political campaigns, and organizations, both large and small, get their digital ad messages pushed out to relevant {voter} audiences since 1999.
A new generation of digital-driven mobile advertising technology
is here, it's from Campaign Matrix, and it's a real game changer.
There Is Nothing Like It
Our revolutionary multi-channel mobile technology enables, businesses, political campaigns and organizations to precisely reach the mobile devices of your target audience, "anywhere, anytime," as they move about throughout the day.
Our state-of-the art technology expands the communications window to reach a targeted audience from just a few "while at home hours" to ALL day whenever that individual is connected to the Internet. This is extremely important as branding retention increases with impression frequency. Second point, "at-home" mobile devices compete with television for attention.
Anywhere, Anytime is being heralded by many as the holy grail of targeted digital ad marketing, AND it is only available from Campaign Matrix.
Anywhere, Anytime delivers all of your digital medium (banners ads, pre-roll video, as well as Internet radio). For more information contact John at (813) 527-0711 (at our Tampa office).
Our state-of-the art technology expands the communications window to reach a targeted audience from just a few "while at home hours" to ALL day whenever that individual is connected to the Internet. This is extremely important as branding retention increases with impression frequency. Second point, "at-home" mobile devices compete with television for attention.
Anywhere, Anytime is being heralded by many as the holy grail of targeted digital ad marketing, AND it is only available from Campaign Matrix.
Anywhere, Anytime delivers all of your digital medium (banners ads, pre-roll video, as well as Internet radio). For more information contact John at (813) 527-0711 (at our Tampa office).
How does Anywhere, Anywhere Technology Work
The primary method to deliver digital ads precisely to a targeted individual is to use the IP address associated with their physical location, e.g. a home or apartment AND it only works while the person is "at home."
When a phone is connected to a cellular network, it continually checks the signal strength of nearby towers and communicates that information to the network. In theory, when a phone’s connection to a cell tower drops below signal strength of a nearby one, the network should switch the phone to the new tower and obtains a new IP address, negating the ability to connect with that individual.
Fortunately, our brilliant engineering team has solved the problem. Instead of an IP address, we can now use the device/mobile unique identification number to precisely deliver your digital ads. Now all forms of online messaging (banners, video, or Internet radio ads) can reach the targeted recipient is at home, or may move throughout the day (anywhere, anytime).
When a phone is connected to a cellular network, it continually checks the signal strength of nearby towers and communicates that information to the network. In theory, when a phone’s connection to a cell tower drops below signal strength of a nearby one, the network should switch the phone to the new tower and obtains a new IP address, negating the ability to connect with that individual.
Fortunately, our brilliant engineering team has solved the problem. Instead of an IP address, we can now use the device/mobile unique identification number to precisely deliver your digital ads. Now all forms of online messaging (banners, video, or Internet radio ads) can reach the targeted recipient is at home, or may move throughout the day (anywhere, anytime).
