WHO IS CAMPAIGN MATRIX?
Campaign Matrix is a company that provides ad management solutions for political campaigns, political action committees, political parties, advocacy groups and other organizations. The company was founded in 1999 by two former political operatives, and it has since become one of the leading providers of ad management software for campaigns at all levels of government. Campaign Matrix's solutions allows campaigns to manage their digital advertising campaigns, precisely targeting and reaching voters, place ads across all digital channels, track ad campaign performance, and optimize the campaigns ad delivery for maximum impact.
Campaign Matrix's software is used by a wide range of political campaigns, from local races to presidential campaigns. The company's clients include the Democratic National Committee, the Republican National Committee, and a number of state and local political parties.
Campaign Matrix's software is used by a wide range of political campaigns, from local races to presidential campaigns. The company's clients include the Democratic National Committee, the Republican National Committee, and a number of state and local political parties.
CLARIFICATION: the term "political campaigns" hereinafter encompasses candidate campaigns, political action committees, political parties, advocacy groups and other organizations.
The Side Hustle Opportunity
In brief, Campaign Matrix is looking to build a team of Lead Generation Specialists to develop and maintain strong relationships with political campaigns. Qualified individuals will be independent contractors working on a commission basis.
In this role, you will support our sales force by identifying and qualifying leads (prospective clients); keyword: qualified leads. The lead generation specialist (you) may work alone (from anywhere) or as part of the sales team. Members of the team should be able to effectively communicate using a variety of mediums.
After a lead has been verified, an Campaign Matrix sales team member will drive business closure (the order).
In this role, you will support our sales force by identifying and qualifying leads (prospective clients); keyword: qualified leads. The lead generation specialist (you) may work alone (from anywhere) or as part of the sales team. Members of the team should be able to effectively communicate using a variety of mediums.
After a lead has been verified, an Campaign Matrix sales team member will drive business closure (the order).
The Opportunity To Earn $
There are two different opportunity types that can generate commissions; those political campaigns who have yet to use digital-driven advertising to brand their campaign, and those who are advertising with the false impression they're actually reaching voters that matter most to their campaign.
DIGITAL AD CAMPAIGN ERRORS
Every single day, thousands of digital ads are displayed to the wrong target audience. You've probably seen many of those ads, especially banners, but you may have never asked yourself the question, "what is wrong with the ad itself, or why am I seeing it?"
The underlying problem stems from the inability of social media platforms to precisely identify and reach the targeted audience. Social media platforms use a variety of methods to target users with ads, including cookies, IP addresses, and limited demographic data. However, these methods are not always accurate, and as a result, ads are often displayed to constituents who are not interested in them.
This can be a major problem for political campaigns, as it means that their ads are not reaching the voters who are most likely to be interested in their positions. It can also be frustrating for constituents, who are bombarded with ads that are not relevant to them. Improving the accuracy of targeting is important for both campaigns and recipients. By doing so, we can ensure that ads are more relevant and less annoying, and that campaigns are getting the most out of their advertising campaigns. It's something that Campaign Matrix strives to improve everyday.
Using the analogy of a dartboard – placing ads on a social media site is likely to be as accurate as playing darts blindfolded. Where your ads end up and who they’re seen by is really going to be out of your control, determined by algorithms, and is not very likely to reach the {voter} audiences who would be interested in your campaign.
In short, social media platforms ARE NOT precision targeting. Additionally, not every registered voter is a member of a social media platform. For example, a recent study indicated that 30% of registered voters do not use Facebook; 51% do not use Twitter.
DIGITAL AD CAMPAIGN ERRORS
Every single day, thousands of digital ads are displayed to the wrong target audience. You've probably seen many of those ads, especially banners, but you may have never asked yourself the question, "what is wrong with the ad itself, or why am I seeing it?"
The underlying problem stems from the inability of social media platforms to precisely identify and reach the targeted audience. Social media platforms use a variety of methods to target users with ads, including cookies, IP addresses, and limited demographic data. However, these methods are not always accurate, and as a result, ads are often displayed to constituents who are not interested in them.
This can be a major problem for political campaigns, as it means that their ads are not reaching the voters who are most likely to be interested in their positions. It can also be frustrating for constituents, who are bombarded with ads that are not relevant to them. Improving the accuracy of targeting is important for both campaigns and recipients. By doing so, we can ensure that ads are more relevant and less annoying, and that campaigns are getting the most out of their advertising campaigns. It's something that Campaign Matrix strives to improve everyday.
Using the analogy of a dartboard – placing ads on a social media site is likely to be as accurate as playing darts blindfolded. Where your ads end up and who they’re seen by is really going to be out of your control, determined by algorithms, and is not very likely to reach the {voter} audiences who would be interested in your campaign.
In short, social media platforms ARE NOT precision targeting. Additionally, not every registered voter is a member of a social media platform. For example, a recent study indicated that 30% of registered voters do not use Facebook; 51% do not use Twitter.
STOP - LOOK - QUESTION
If you have an eye for the unusual, then you could be well on your way to building a residual monthly revenue stream.
The Campaign Matrix has the experience to make your efforts easier.:
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Experience, Data, and Technology is a Winning Formula
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